Being sensitive to the customers’ situation and finding alternative ways to meet their need

My ECA and I visited a site in south Bombay. The customer wanted to do the painting initially. So, we gave them a quotation of ‘Health shield’. And also, they wanted to do wood finish work, but they were avoiding it because of the smell of wood finish, Polish work and all. They were old people and were having asthma issues. They had a local polish guy for wood polishes. Generally, with wood finish work, there is a lot of smell in the house. And this smell does not go away for a long time

So, I and my ECA convinced them to go for Aquadur PU, a product by Asian Paints. Because it doesn’t smell. See, the customer is generally ready to pay, but we need to pitch properly. I had to do a lot of explaining to convince them to go ahead with Aquadur. I explained that they will have no problem/ issues with Aquadur product.  I also cleared all their doubts. I had to explain that there will be no smell of thinner etc. Cleanliness will also be maintained at the site. Brush and roller will be used and not the spray paint machine. So easy application in quick time. We promised them that there will be no issue with the smell/ fumes in Aquadur.

Luckily, he got convinced. So, we cracked a huge site of Aquadur. We converted this site to an Aquadur PU site from ‘health shield’.

Also, the customer was in a hurry. It was in Diwali time. We delivered the project on time. The customer appreciated our work and later on also gave feedback on our website.