There was a contest running for the divisional winner of sales in Nilaya wallpaper. When the contest started, I had no knowledge of wallpapers. ‘Kuch pata hi nahi tha ki kaisa rehta hai, kya rehta hai”. Then the CCA and her head helped me understand everything about the wallpaper. Then within 30 days I booked and sold 60 wallpaper [orders]. Every day I would sell two wallpapers.
I was new then. There were no orders. I did cold calling to generate these leads. Also, the data of older associates, who were in the system for 3 to 4 years would come to me. It included their sales achievement of each day. So, I would set a target for myself- if the senior associates have sold two units, I will sell three. Only then I will come first.
So, I would call clients and tell them about our wallpapers. I would keep looking for unique selling points for the wallpapers from my end. I would go to Architect’s offices just like that with my card and tell them about our wallpapers. I became number one like this. And I also became the divisional winner at the end of the day in Gujrat.
Also, builders need to make their sample houses. So, I used to take these samples of wallpapers to the builders. I would execute the wallpaper in a house and then do photography of the finished interior. I would show the builders these photographs. So, builders would feel a sense of competition to do better, they would think ‘that the other builder is showcasing wallpapers in his sample flat. So, I should too’. This also helped.
Daily I would sell 2 wallpapers. And it is not like I sold all 60 to one customer. I kept at it and sold 2/ 3/ 1 daily. Would set daily targets. I had written down how I want to proceed with this. I proceeded with a plan. And I succeeded at the end of the day. Bahut achcha laga. Dealer was really happy. He had achieved his scheme too.
I felt great after achieving my targets. I even gave a speech. The RM boss also asked me to share how I managed this feat to motivate other ECA and CCAs. I had told the dealers too, about this.
I learnt a lot and became motivated about wallpapers. When I had newly joined. I was very demotivated. I did not know about wallpapers. Clients have worries that the wallpaper will come off. We sold well and explained to the client well. That’s why this became a success.
I felt great. I also learnt that whatever I do, that should be planned well. I got a lot of appreciation. I also learnt a lot about wallpapers. What are the layers composed of, how is it applied? What is the unique selling point? How do the papers tear? What happens when it is put in the water? I got a lot of knowledge. The best happiness is that whichever customer I have met, we get regular orders from them. I made good relations and also got good business.