A corporation as part of its CSR initiative has decided to invest into setting up centers in a rural region India. They have hired a consulting agency to work with them on the ground. Based on their initial assessment on the ground, the consultant finds that setting up of the centers is not viable and it is not even something that the local community or people in the region need or will use and it may not really work on the ground. Yet, since there is pressure from the client (corporation CSR) and the agency’s own management to show results on the ground, they push for it to get done so that deliverables are complete and deadlines are met.
How client pressure can force you to take up projects that are unnecessary and non-viable.